We’re all being tested – state of the advertising agency in 2010

A great read bu Cary Hatch

http://capitolcommunicator.com/Insights/tabid/102/EntryID/830/Default.aspx

Volkswagen’s Virtual GTI Launch

Holland (MI) Sentinel: To renew economy, renew manufacturing

Great editorial, click the link for the full story
By now, we assume, most Americans have been disabused of the notion that our economy can prosper by letting people in other countries make all the things we want to buy. For those who didn’t recognize it before, the economic meltdown should have driven home the reality that the hot shots in the financial sector who merely shuffle money around and wager billions on ephemeral investments don’t add any real wealth to our economy; instead they have put millions of Americans at risk.

http://www.hollandsentinel.com/homepage/x1885892084/OUR-VIEW-To-renew-economy-renew-manufacturing

Time for hard work and making things?

Great article on the abundance of support that was given to ensure “paper wealth” while the industry that creates wealth by making things did not get close to the same level & possible reasons why.

http://www.post-gazette.com/pg/09179/980181-435.stm

Messages With a Mission, Embedded in TV Shows

Product placement is replaced by message placement.

http://www.nytimes.com/2009/04/02/arts/television/02gates.html

bleak future for network TV

good thoughts on future of TV

http://www.post-gazette.com/pg/09107/963439-67.stm?cmpid=news.xml

Top Marketing books — Advertising Age March 2009

Great titles but would have liked to see Phil Kotlers work and stuff from the client perspective on Portfolio Strategy and Strategic Marketing Management.
Crossing the Chasm by Geoffrey Moore is a must read for tech marketing.

1. POSITIONING: THE BATTLE FOR YOUR MIND”
Al Ries and Jack Trout

2. “OGILVY ON ADVERTISING”
David Ogilvy

3. “THE 22 IMMUTABLE LAWS OF BRANDING”
Al Ries and Laura Ries

4. “E” Matt Beaumont

5. “HEY, WHIPPLE. SQUEEZE THIS: A GUIDE TO CREATING GREAT ADVERTISING”
Luke Sullivan

6. “WHERE THE SUCKERS MOON: THE LIFE AND DEATH OF AN ADVERTISING CAMPAIGN”
Randall Rothenberg

7. “GOOD TO GREAT: WHY SOME COMPANIES MAKE THE LEAP AND OTHERS DON’T”
Jim Collins

8. “THE BOOK OF GOSSAGE”
Howard Luck Gossage, Jeff Goodby and Bruce Bendinger

9. “INFLUENCE: THE PSYCHOLOGY OF PERSUASION”
Robert B. Cialdini

10. “BLINK: THE POWER OF THINKING WITHOUT THINKING”
Malcom Gladwell

http://www.nbcwashington.com/news/local/Tysons-Corner-Tabbed-for-Hilton-Headquarters.html

Hilton selects Tysons Corner for new HQ

Five-Step Approach to Creating a Marketing Strategy

http://www.marketingpower.com/ResourceLibrary/Pages/Best%20Practices/A_Five-Step_Approach_to_Creating_a_Marketing_Strategy.aspx

Web 2.0 for 2009: Healthcare, micro-payments, location aware

http://www.fastcompany.com/blog/allyson-kapin/radical-tech/10-experts-predict-how-web-20-will-evolve-2009