A great read bu Cary Hatch
http://capitolcommunicator.com/Insights/tabid/102/EntryID/830/Default.aspx
A great read bu Cary Hatch
http://capitolcommunicator.com/Insights/tabid/102/EntryID/830/Default.aspx
Great editorial, click the link for the full story
By now, we assume, most Americans have been disabused of the notion that our economy can prosper by letting people in other countries make all the things we want to buy. For those who didn’t recognize it before, the economic meltdown should have driven home the reality that the hot shots in the financial sector who merely shuffle money around and wager billions on ephemeral investments don’t add any real wealth to our economy; instead they have put millions of Americans at risk.
http://www.hollandsentinel.com/homepage/x1885892084/OUR-VIEW-To-renew-economy-renew-manufacturing
Great article on the abundance of support that was given to ensure “paper wealth” while the industry that creates wealth by making things did not get close to the same level & possible reasons why.
http://www.post-gazette.com/pg/09179/980181-435.stm
good thoughts on future of TV
http://www.post-gazette.com/pg/09107/963439-67.stm?cmpid=news.xml
Great titles but would have liked to see Phil Kotlers work and stuff from the client perspective on Portfolio Strategy and Strategic Marketing Management.
Crossing the Chasm by Geoffrey Moore is a must read for tech marketing.
1. POSITIONING: THE BATTLE FOR YOUR MIND”
Al Ries and Jack Trout
2. “OGILVY ON ADVERTISING”
David Ogilvy
3. “THE 22 IMMUTABLE LAWS OF BRANDING”
Al Ries and Laura Ries
4. “E” Matt Beaumont
5. “HEY, WHIPPLE. SQUEEZE THIS: A GUIDE TO CREATING GREAT ADVERTISING”
Luke Sullivan
6. “WHERE THE SUCKERS MOON: THE LIFE AND DEATH OF AN ADVERTISING CAMPAIGN”
Randall Rothenberg
7. “GOOD TO GREAT: WHY SOME COMPANIES MAKE THE LEAP AND OTHERS DON’T”
Jim Collins
8. “THE BOOK OF GOSSAGE”
Howard Luck Gossage, Jeff Goodby and Bruce Bendinger
9. “INFLUENCE: THE PSYCHOLOGY OF PERSUASION”
Robert B. Cialdini
10. “BLINK: THE POWER OF THINKING WITHOUT THINKING”
Malcom Gladwell
Hilton selects Tysons Corner for new HQ
http://www.marketingpower.com/ResourceLibrary/Pages/Best%20Practices/A_Five-Step_Approach_to_Creating_a_Marketing_Strategy.aspx
http://www.fastcompany.com/blog/allyson-kapin/radical-tech/10-experts-predict-how-web-20-will-evolve-2009